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Odoo SMS-Marketing

Module „SMS-Marketing“


The SMS Marketing module is an extension for the Odoo ERP system specifically designed for marketing purposes. It allows companies to use SMS messages as part of their marketing strategy.

5 reasons to use the Odoo SMS Marketing module

These reasons highlight the benefits of the Odoo SMS Marketing module and show how it can help you improve your marketing communications, increase customer satisfaction, and boost sales.


There are several reasons why using the Odoo SMS Marketing module can be beneficial, such as:

Effective campaign tracking: 


The module offers features for tracking and analyzing your SMS marketing campaigns. You can monitor metrics such as delivery rates, message opens, and clicks on included links. This allows you to measure the success of your campaigns and make adjustments as needed to achieve greater effectiveness.​

Integration with other modules: 


Integration with other modules: Odoo is an integrated ERP system that covers various business processes. The Odoo SMS marketing module can be seamlessly integrated with other modules such as customer management, sales, or e-commerce. This allows you to better coordinate your marketing activities and ensure consistent communication across different channels.​

Direct and immediate communication: 


Direct and immediate communication : SMS messages have a high open rate and are typically read within minutes. By using Odoo SMS marketing module, you can send important information directly to your customers and ensure your message is immediately perceived.​

Personalized approach: 


The module allows you to create personalized SMS messages and send them to specific customer segments. By tailoring messages to your customers' needs and preferences, you can increase the relevance and impact of your marketing communications.​

High range: 


SMS messages reach virtually all mobile phones and don't require an internet connection. This allows you to reach your customers regardless of their location or internet access. This increases the reach of your marketing campaigns and allows you to reach a broader audience.​

  Would you like to learn more about the possibilities offered by Odoo? We would be happy to provide you with information in a non-binding consultation. Send us an email. 

Odoo module “SMS marketing”: the features

(The functions mentioned represent only a small part of the possibilities that the module actually offers.)


The Odoo SMS Marketing module offers a range of features that allow you to effectively manage your SMS marketing activities. Here are some of the module's key features:

Contacts and group management: 


The module allows you to manage your contacts and customers in a central database. You can import, export, and organize contacts to send targeted SMS messages to specific audiences. You can also create groups to organize your contacts into segments and send personalized messages to these groups.​

SMS templates: 


You can create templates for frequently used SMS messages to save time and ensure consistent communication. These templates can include personalized fields to customize the messages for each recipient.​

Scheduling SMS messages: 


You can schedule your SMS messages to be sent. This allows you to plan your campaigns in advance and optimize delivery by sending messages at the optimal times for your target audience.​

Campaign tracking and analysis: 


The module offers features for tracking and analyzing your SMS marketing campaigns. You can monitor metrics such as delivery rates, message opens, and clicks on included links. This allows you to measure the success of your campaigns and make adjustments as needed to achieve greater effectiveness.​


   Have the advantages of Odoo convinced you and would you like to learn more about the ERP? Send us an email. We’ll be happy to take the time for a non-binding initial consultation to advise you comprehensively and address your specific needs and expectations.

Which modules can the Odoo SMS Marketing module be combined with?

The Odoo SMS Marketing module can be combined with various other Odoo modules to enhance your marketing activities and ensure seamless integration of data and processes. Here are some modules with which the SMS Marketing module can work harmoniously:

CRM (Customer Relationship Management):The CRM module allows you to manage your customer contacts and information. You can import contacts from the CRM module into the SMS marketing module in Odoo and organize these contacts into groups to send targeted SMS messages. The combination of CRM and SMS marketing makes it easier to manage customer data and implement personalized marketing campaigns.

Sales: The Sales module in Odoo allows you to manage sales activities such as quotes, orders, and invoices. You can use the SMS marketing module to send targeted offers to potential customers or notifications about order status or special offers to existing customers. Integrating SMS marketing with the Sales module enables effective customer communication throughout the entire sales process.

Events:The Events module in Odoo allows you to plan and manage events. You can use the SMS marketing module to send invitations, reminders, or important information to attendees. Combining SMS marketing with the Events module facilitates communication with event attendees and improves the attendee experience.

E-commerce: If you run an e-commerce store in Odoo, you can use the SMS marketing module to send notifications about order status, delivery information, or special offers to your online customers. Integrating SMS marketing with the e-commerce module enables effective customer retention and improved communication.

Newsletter: If you send a newsletter or regular email campaigns, you can use the SMS marketing module to send additional notifications and information to your subscribers via SMS. Integrating SMS marketing with the newsletter module enables expanded and diverse communication with your subscribers.

  (These are just a few examples of combining the module with other modules in Odoo.) 

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