Odoo E-Mail-Marketing

Efficient communication with customers: 

The module enables companies to send targeted email campaigns to specific customer segments. With personalized content, companies can engage their customers, provide relevant information, and improve communication.

Automation of marketing processes: 

The module offers features for automating email campaigns. Companies can automatically send emails to new subscribers, schedule follow-up messages based on recipient behavior, and thus create more efficient marketing campaigns.

Track and analyze campaign results: 

This module allows companies to track and analyze the success of their email marketing campaigns. They can measure open rates, clicks, conversion rates, and other metrics to evaluate the effectiveness of their campaigns and optimize future strategies.

Managing subscriber lists: 

The module offers centralized management of subscriber lists. Companies can import, export, and manage contact data to ensure their email campaigns are sent to the right recipients and ensure high deliverability.

Creating email templates: 

Companies can create attractive email templates to adhere to their brand guidelines and send professional emails.

Segmentation of target groups: 

Companies can segment their subscriber lists and send email campaigns to specific customer segments, increasing the relevance of their content and improving the campaign's chances of success.

Planning shipping times: 

The module allows users to schedule email sending to ensure messages reach recipients at the optimal time.

Tracking clicks and open rates:

The module offers the ability to track clicks and open rates of sent emails. Companies can see which links were clicked and how effective their campaigns are.

Managing subscriber lists:

Companies can efficiently manage their subscriber lists, import and export contact data, and manage unsubscribes.

Monitoring email deliverability:

The module provides email deliverability monitoring features to ensure that messages reach the recipient and do not end up in the spam folder.

Analysis of campaign results: 

The module allows users to analyze the results of their email marketing campaigns. They can monitor metrics such as open rate, click rate, and conversion rate to measure campaign success and make improvements.

CRM-Modul: The email marketing module can be tightly integrated with Odoo's CRM module. This allows companies to efficiently utilize their customer and contact information and send email campaigns to specific segments of their CRM database.

E-Commerce-Modul: The email marketing module can be integrated with Odoo's e-commerce module to create targeted email campaigns for customers who have already made purchases. For example, businesses can send product recommendations based on past purchases or highlight new products and special offers.

Sales module: By integrating with Odoo's sales module, companies can send email marketing campaigns to targeted prospects or existing customers to generate sales opportunities, create quotes, or leverage upselling opportunities.

Website-Modul: The Email Marketing module can be combined with Odoo's Website module to send email campaigns to website visitors who sign up for the newsletter or perform specific actions on the website.

Events-Modul: Companies that organize events or gatherings can combine the email marketing module with Odoo's Events module to send invitations, reminders, and information to attendees.

Social Media Module: Through integration with Odoo's Social Media Module, companies can link email campaigns to their social media activities. For example, they can include links to their social media profiles or social media sharing buttons in their emails.